Wine is inherently social in nature, best shared with friends and family and enjoyed amongst company. Whether that be with a lover and a beautifully cooked dinner or the full experience of a boozy group winery tour, there’s just something about the pairing, sharing and comparing of wine with others that will enhance such experiences.
But we can’t always be out and about gallivanting and sipping rosé with our loved ones, especially as Covid still lingers … but no need to fret, because all that’s needed to find and immerse yourself in a community full of other like-minded wine lovers is a few clicks and scrolls.
Social media is a large intertwined network for people to connect and communicate in relation to literally any topic imaginable, and of course (and rightfully so) we’re seeing a spike in food and wine influencers throughout the social sphere, creating a space where fellow enthusiasts can engage with their content.
When it comes to wine, these are our top picks for the best Australian wine-fluencers that you should go ahead and check out.
As someone who believes wine should be accessible and easy to understand, Brisbane-based wine lover Ella talks good wine, minus the complicated technical jargon. Whether you need a hand choosing the best bottle under $10, a guide for quality and thorough reviews, or someone to shine a light on what a tannin is - The Cheeky Vino is your go-to place for all things wine-related, with Ella presenting her knowledge and voice of expertise without all the stuffiness of the industry. Reading about wine shouldn’t cause you to have a brain aneurysm, it should be fun and informative and that’s exactly how The Cheeky Vino does it, with the humour and spark to match.
The Wine About is run by Sydney-based wine lover and part-time sommelier Gabriella. She posts about the different wines she tries and enjoys, sparing no expense to delve into the origin, tasting notes, food pairings and individual details of each bottle. As a self-confessed visual learner, Gabiella creates infographics, making The Wine About not only a blog with an incredibly vast amount of knowledge, but a visually stimulating online space to learn and get the best recommendations. Holding a diploma in WSET (Wine Spirit Education Trust) The Wine About blog also boasts an impressive collection of study notes and knowledge on all kinds of different spirits too!
Humans have been creating wine for thousands of years, so shouldn’t it be easier to understand? Well that’s where The Wine Informer comes in. Established by Perth’s Sara, The Wine Informer explains wine and all its various forms in simple step-by-step terms to help you taste and discover the details. Throughout her blog and Instagram, Sara combines her passions of wine, storytelling, education, branding and marketing to bring you content that is both captivating and carefree to help you along your wine journey.
Meet Mary, the Perth-based wine enthusiast and communicator. With an aim to make wine information more inclusive, her Instagram is a hub for inspirational, fun and vibrant experiences and of course, wine. Her colourful grid is paired with lengthy captions that detail everything you’d ever need to know about the particular bottle she’s tasting. Separated into paragraphs, the information is easily digestible and playful, making her a must-follow if you’re into bright pictures and educational descriptions.
Sydney wine girl Vanessa has an organised and classy curated feed of wine reviews and photography. As a WSET diploma student and both a French and Italian wine scholar, Vanessa has a unique grasp on the technicalities of wine with all the information presented in well-put-together posts.
Whether you’re on the hunt to expand your knowledge, need a hand with recommendations or simply want your feed to feature more wine posts, these wine-fluencers have got you covered!